Once again, the mmb institute has collected the most important figures in its annual analysis of the market development in the young e-learning sector. The key findings in the tenth issue of the analysis are about the development of the e-learning providers’ turnover. They show a growth of 8.5 percent in turnover for the most recent period of measurement (2015 to 2016) which proves that the e-learning sector grows much faster than the rest of the German economy which registered 1.9 percent growth in the same period.
Figure: development of turnover in Germany’s e-learning sector (previous year to following year within one measuring period)
The job market for e-learning professionals is in constant good shape as well. Numbers for permanent employment have been almost 17 percent higher than in the previous year. This represents a two-digit percental growth for the e-learning professional job market for the third time in a row.
Figure: Development of numbers of permanently employed professionals in the German e-learning sector (previous year to following year within one measuring period)
Specialists for software development and implementation of e-learning solutions make up a significant number in the sector: around 15 percent of all permanent employees in e-learning have this profile. Clearly behind rank jobs like conception, design/animation and screenwriting/editing with less than 10 percent of employees each. The triangle informatics – media design – content forms the professional core of the e-learning economy.
Another important finding in the sector monitor is about business models. According to the most recent analysis, e-learning providers offer about three quarters of their products custom-made. A mere 26 percent of e-learning products and services are off-the-shelf solutions which tend to be less expensive.
By and large it can be said that the e-learning market is still shaped by small and medium-sized companies. SAP Education and the tts GmbH (also from the sphere of SAP) lead the current ranking with a turnover of more than 20 million euros each and a staff of 170 to 250. The average e-learning company has 25 employees and an annual turnover of 3 million euros.