Many companies and organizations already use explainer videos for training and development. But another media format with great potential is still lesser known: so-called webcasts that follow documentaries and reportages known from television that can offer entertaining insights into different subject areas.
We are currently developing a series of webcasts for the Federal Institute for Vocational Education and Training (BIBB) while optimizing the format for the demands of vocational education and training. Two of our videos are already available on the trainer website foraus.de: a webcast on the project DigiTS about learning location cooperation in carpentry and another about the project KfZ4me where trainees create their own videos to understand complex processes and teach others.
I not only think that this is a very exciting and modern format, but I also believe that webcasts have great potential to increase the willingness of companies and staff to implement further training. Contrary to conventional explainer videos, webcasts combine different formats (presentation, documentary, animation) and thereby can achieve longer runtimes without boring the audience. This makes webcasts very suitable for explaining complex issues. The way they document and thereby “preserve” knowledge can also make them a useful substitute for training, if necessary.
You can watch our examples here (German only):